If you own a restaurant, you may already be aware of the fact that food packaging is not only for carrying food. It is also a statement that informs customers about your brand and values. The packaging of food not only eases shipping but also markets your business. Further, choosing the right food packaging for your restaurant means prioritizing food safety and hygiene. So, below are the top food packaging trends that will be there in 2022 and beyond-
Sustainable packaging, the hottest trend
Before the pandemic outbreak, the growing awareness of environmental threats increased pressure on restaurants to be transparent about what they sell. With increased pressure on CSR, customers are less inclined towards companies that don't share their values. They want restaurants that embrace sustainable, eco-friendly packaging practices.
Many restaurants are already following this trend and have made a switch to sustainable cutlery, plates, boxes, sauce containers, etc. for takeout offerings. It can help you win over customers, support the environment, and gain a competitive edge. On the other hand, failing to embrace sustainable practices might make you lose eco-conscious customers.
Personalized packaging with clear labeling is another growing trend. And it's no surprise that personalized food packaging has become a trend. Personalization helps restaurant staff make a deeper connection with customers. Further, if a customer shares the restaurant's packaging on social media, it offers free word-of-mouth marketing.
In addition, it provides customers with a personal touch and the restaurant will remain at the top of minds. When your customers receive a personal note every time they order food from your restaurant, they feel special. Thus, as a restaurateur, you can adopt this growing trend to take your business to the next level. Even the simplest step like writing a small note with their name over the packaging can do wonders. It could be a game-changer for your business, especially in the post-COVID era where everyone is using a restaurant online ordering system to buy meals.
Minimalism is a trend nowadays. Be it a book cover with less clutter or a website with no unnecessary graphics, minimalism can be found almost anywhere. Restaurants are embracing this new aesthetic trend and focusing on creating modern, minimalistic packaging. But why this hype? Well, minimalistic packaging is a cost-effective, eco-friendly way to help brands establish their image which helps increase the value of their brand. Also, with less clutter on the packaging, a brand can communicate its message better.
Convenience is an important thing when it comes to restaurant takeout. Customers want to order and enjoy food on the go, in the comfort of their homes. This means that food takeout packaging should be designed with convenience at the forefront. For example, it should be easy to carry and resealable. If you specialize in noodles, you can think about having a handle at the top of the container. Just keep your customers' convenience in mind.
These are the top trends that every restaurant owner should consider.